doesn't need to be awkward at all.. can be as simple as "there's blood dripping from his sheath when he gets excited". my late boy got a pine needle stuck in there somehow once and the vet went something along the lines of penis bleeding being something that just happens sometimes..Best to just let it heal and not mess with him for awhile. If not it could possibly get worse or get an infection. Trips to vets can lead to awkward conversations if it gets bad enough to warrant vet care. If I had this mess taking place on my junk I would not do things to continue the irritation.