It was owned by a guy who, much to my amusement, is still active in the furry world today. He was mostly based in Nevada, and most of the people that appear in the videos are just real ordinary zoos. Several are close friends. Usually they would alter their appearance somewhat, like using a different hairstyle or something. Booga was an exception. He made no effort at all to hide his appearance. Heh, we actually talked about that at the last party. I guess he gets people that come up to him now and then that recognize him.
I almost looked to get into a movie or two as I was passing through the area and it paid pretty well (also didn't have a dog at the time and was horny as fuck). Also to note, several of the dogs in the videos belonged to the owner of the place. There was a husky and a dane that appeared in a few movies with different people.
For context, I am friends with 5 of the actors (that I can think of) and have hung out with the owner a fair bit.