Specialist lawyers

One of the things I do career-wise is SEO and digital marketing/web stuff, and lawyers are notorious for setting SEO traps - essentially, write a paragraph or two using the right keywords to suggest that you're a subject matter expert, but they're pretty rote and formulaic. Note in this example how it throws in stuff like 'throughout history, intercourse with animals was known as buggery,' etc. Just trying to get clicks.
Now, you'll see more and more like this because of the laws shifting throughout the various states over the last 5-6 years.
 
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