Not that kinky after all. Humans eat quite a lot of food alive for not having a necessity to do so.
Imagine eating fresh fruits of your non-pesticide private fruit tree, there are around 30-50% chance to eat some alive maggots with it. Doesn't really disturb most people which do garden works. ?
In this case it's "scared for (the remaining short) life!" ginger bread. You won't believe me how horrified it was as I bit off a big chunk of it's dark chocolate coated body. Heavenly. Chewing on those freshly sugared lemon shell pieces while looking in that horrified face of the ginger bread was like this:
Still I don't like generating unnecessary torture, so the chewing was quick and the swallowing tasty. ?